"The experiment was designed to demonstrate the police's role as social workers as well as law enforcers. By the afternoon, the force had received almost 1,500 calls during the first 10 hours. The tweets being written by the public relations' team rather than frontline officers, who were presumably doing real police work at the time. They monitored calls about robbery, assault, rape, indecent exposure and threats to kill as well as more random and mundane calls...."
GUARDIAN LINK